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Social Media Metadata Optimizer

Prepare your media for Instagram, TikTok, Facebook, or X in a single automated step. Remove sensitive data, protect your work with watermarks, crop perfectly for every network, and embed author credits.

Drag & drop your file here

or paste from the clipboard

Reads metadata in: JPEG · PNG · WebP · HEIC/HEIF · AVIF · MP4 · QuickTime MOV · WebM · PDF · MP3 · WAV · M4A

Your file never leaves your device. Processing happens entirely in your browser.

Why use the Social Chain?

Social networks read original photo metadata upon upload and apply harsh, arbitrary compression. The Social Chain lets you protect your privacy and control your framing before publishing.

1. Privacy: Strips precise GPS coordinates, device serial numbers, and personal timestamps.

2. Watermark: Signs your work with custom text or transparent logos to deter unauthorized reposting.

3. Platform Framing: Automatically adapts images to optimal network dimensions (e.g. 4:5 for Instagram feed or 9:16 for Reels/Stories/TikTok) with safe-zone guides.

4. Enrichment: Injects verified author, copyright, and title tags into supported metadata blocks.

One card per format. Drag the strip, swipe it, or use the arrow keys once it has focus.

Frequently asked questions

Don’t social networks already strip EXIF metadata?

While platforms often strip metadata from public view, their servers read and store the original metadata—including exact GPS location and device model—upon upload. Cleaning the file on your device prevents platforms from ever collecting that data.

Are my photos uploaded to your server?

No. Everything runs entirely client-side inside your browser using WebAssembly and OffscreenCanvas. Not a single pixel or byte ever leaves your device.

What format should I pick for Instagram or TikTok?

For standard Instagram feed posts, the 4:5 vertical format (1080 × 1350) takes up the most screen real estate. For Stories, Reels, and TikTok, use the 9:16 format (1080 × 1920) with our safe-zone overlay.