Remove photo metadata
A photo you are about to post can quietly carry the address it was taken at, the phone that took it, and the exact second. Clean it here first — in your browser, with no upload and no loss of quality.
Drag & drop your file here
or paste from the clipboard
Reads metadata in: JPEG · PNG · WebP · HEIC/HEIF · AVIF · MP4 · QuickTime MOV · WebM · PDF · MP3 · WAV · M4A
Your file never leaves your device. Processing happens entirely in your browser.
The four blocks in a photo
EXIF is the camera-written block: device, lens, exposure, timestamps and GPS. IPTC is the publishing block used by news and stock agencies, holding headline, caption, keywords, creator, credit, and the city and country of the shoot. XMP is Adobe’s XML block, which editing software uses to record authorship, ratings, and an edit history. ICC is the colour profile.
A photo that has been through a phone and then an editor can carry all four at once, often with the same personal details repeated in each. Cleaning removes them together, which is why the report counts fields per block.
Before you post
Social platforms vary. Some strip metadata on upload, some keep parts of it, and some preserve the original file when you send it as a document or attachment rather than as a photo. Messaging apps that re-encode images usually drop metadata as a side effect, but that is a by-product of compression, not a promise.
Cleaning the file yourself before it leaves your device removes the guesswork, and it is the only approach that also covers cloud storage links, email attachments and file transfers, where no re-encoding happens at all.
Formats and their quirks
JPEG holds metadata in APP marker segments and is the most straightforward to clean. PNG uses named chunks, including text chunks that editors love to fill with software names. WebP wraps everything in a RIFF container, where the extended-format header has to be rewritten so it still matches the chunks that remain.
HEIC — the default on recent iPhones — is cleaned here as a HEIC, with no conversion. Its metadata lives in items indexed by byte offset, so the index is rebuilt as the file is written; the image tiles, the thumbnail and the HDR gain map come through untouched.
Frequently asked questions
Will people be able to tell the photo was cleaned?
A cleaned file simply has no metadata, which is indistinguishable from the many images that never had any — screenshots, exports, and anything that has passed through a messaging app all look the same way.
Can I clean several photos at once?
Yes, on the batch page. It runs the same engine in the same place — your browser — over a whole selection and hands back a ZIP; nothing is uploaded for it. Processing more than one file at a time is a paid feature; the single-file tools stay free.
Does cleaning affect the photo’s resolution or sharpness?
No. The compressed image data is copied across unchanged, so the cleaned file decodes to exactly the same pixels. Nothing is resized, resampled or recompressed.
What about live photos?
A live photo is an image plus a short video. The clean tool strips the image half; drop the paired MOV file in next if you want to clean the video as well.